July 22, 2025
Crafting Cocktails: An Inside Look at Liquor Lab's Unique Experience Pt. 2
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Forrest Kelly and CEO Aaron Vaccaro as they explore Liquor Lab's cocktail classes, blending mixology with memorable experiences.
- Liquor Lab was established as an experiential marketing platform to enhance consumer engagement with spirits brands.
- The unique concept behind Liquor Lab involves teaching individuals how to craft cocktails hands-on, thereby facilitating deeper brand loyalty.
- Each class at Liquor Lab lasts 90 minutes and covers the preparation of three distinct cocktails with various themes.
